Cross media task

ED SHEERAN

The first picture above is from the album which Ed Sheeran bought out, and the screenshots below that are from the music video which he brought out, following the release of the album; named Drunk. Throughout the music video the use of orange is at a high, this fits in with the album cover, which is bright orange.As you can see from the two screenshots orange is shown, in the first photo there is a orange tinge to the whole clip, as well as this, you can see his orange (ginger) hair, which might be the reason for why he chose to have the album cover as orange, to fit with his stlye. He also has messy hair in front of his face in the whole video, this is to once again fit with the album cover and connect the both together. In the second picture it is the cat playing on the guitar, which is the colour orange, to once again fit in with the album cover.

ELLIE GOULDING

You can see that the album cover and the music video are linked, this is because the theme of pink is featured throughout the whole of the music video. It is seen on her hair, as well as in the clothes she wears, in the album cover the main theme which stands out is the colour pink. As well as this, the genre of love is shown, and pink is a commonly used colour to show this emotion and therefore it fits in well. Also, in the screenshot I have posted from the music video on the left you can see a sunset, this is synergy to the album cover because the fade of colour from pink to purple makes it look like a sunset. Finally connecting the album cover, magazine artical and music video together is the hairstyle, in all of these three she has got her hair in the same type of style to link them all together.