Representation

In the different music videos there are different representations of women, however, most of the representations which are shown are women showing their sexuality and showing their bodies in a revealing way, by doing sexual dances, or wearing risque clothing, to hope to sell the songs, there are some different theories which have been made of the time for why this is done, this includes... 


Exhibitionism: Female performers being at once sexually provocative and apparently in control of and inviting sexualised gaze, an example of this is Nicki Minaj in her music videos, it seems as though she is in control of how she acts and she actually wants to be seen as a sexual object.

Voyeurism: Sigmund Freud concluded that erotic pleasure can be gained by looking at a sexual object, this is usually done when the object is not aware that it is being watched (usually a female in a music video) this is the opposite to exhibitionism.

Raunch Culture: Andrea Levy goes against the increasing sexualised culture which objectifies women in her book Female Chauvinist Pigs: Women and the Rise of Raunch Culture. She states that women are encouraged to see themselves as objects and to see sex as their only source of power, whereas this should not be the way it is. 

Male Gaze: Laura Mulvey proposed that because filmmakers are often male, the presence of women is often for the purposes of display rather than narrative. This is to facilitate a voyeuristic response in spectators, which presumes a make gaze (regardless of the spectator's gender) one that is or may feel like a powerful controlling gaze at the female on display who is effectively objectified and passive. In male performance videos the voyeuristic treatment of the female body is often apparent, with the use of dancers as adornments to the male star ego.

STEREOTYPICAL TO REPRESENTATION
Blurred Lines - this video is very stereotypical to what you would expect a music video to be like now days, in the video the three men are fully dressed for the whole video and in smart/nice clothing. However, the women which appear in the video are always in very revealing outfits, in what looks to be underwear. The girls are dancing around the men and looking as though they are obsessing over them, therefore making the three men look as though they are superior to them.

COUNTER-TYPE TO REPRESENTATION

Ex’s and Ohs – this is a counter-type to usual music videos and instead of showing girls in inappropriate outfits and dancing, whereas in this music video for once it is the opposite – the girl is fully clothed and the male characters are the ones who are not wearing any clothing and are the ones who are also dancing provocatively. Which therefore is different to what you would usually expect to see in a music video. Most of the time the males look as though they are more dominating than the female characters and in this video it is opposite.