Music video feedback

Below is the feedback from the class when we showed them our music video. The feedback was really useful and I think I could use this to improve my music video in the future.

Really sweet video. Look into transitions and see if you can make it more logical. Balloons could flood into screen?

Some lip syncing is out, nice and cute. Could go to monkey puzzle, balloons could cover up the screen and go crazy. Sort out the blurs.

Good shots, good mise en scene, some looks a bit out of time, is all very happy.

Good theme, innocence goes with song meaning.

Only bad one is it is a little out of sync –other than that it is so cute!

I said I liked the red digipak – but now prefer the yellow to match coat. Lip syncing out. I like the hand held shots of laughing. Clever idea of bucket list.

Excellent shot variety, everything is good, fluent theme. Only think I’d say less of you and Alicia in the same room and position as its bad quality and lessons the quality of the better shots.

Needs more for the drop as too many shots of the balloon scene.

Flows well, lip sync needs to be improved.

Really like the narrative and the fun side of it, but needs colour correction.

Not looking at the camera enough, lots of good costumes and settings. Needs more cuts to the beat. It did use varied shot transitions, cut to music more. More edits needed, you look fun, add some colour correction. Some lip syncing is out.

Love the narrative, bucket list suits the lyrics. Good variety of shots and outfits.

Really liked the flow, try to improve of stediness of the camera.

Needs more locations and wider variety of shots. I like the cute feel.

I like the happy, winter wonderland stuff, not sure about the spoon singing but I get the idea.

Some of the lip syncing was out.

The theme of having fun and being young fits the song. Like the shots on the rides. Include a wider variety of shots – wide/long etc. More editing effects will fit the upbeat song.

Very unstill shots/unfinished.

I really like the idea behind the video and is enjoyable to watch, however the shots were a little shaky at times when it wasn’t a go pro and at times the lip-syncing was a little out.

Footage is really varied, lots of good locations. Minimal editing, more would be good. Could use more interesting transitions.

Moodboard

Here is the moodboard for the final plan of our music video, we have chosen to go for a fun teen theme which is going to look really good and effective with the planning we have done.

Plan

Tomorrow I am going to go to Chelmsford town and film some more for my music video. I am going to get more fun, teen shots, the main thing what I want to do is go into the changing rooms in somewhere such as New Look and try on loads of clothing, which is bright and interesting to make the music video look as though I am having lots of fun. I am also going to go to places like Costa and have festive drinks. As well as walking under the Christmas lights. I have chose to do this after receiving the feedback from my teachers. I am going to try on some yellow clothing to use some more cross media synergy, as I have used yellow in my digipak, as well as in other parts of my music video.

Final AVA logo

Here is my final logo for AVA. I really love what it looks like and think it is a really cool and funky idea. I have used cross media synergy with the digipak, where I put all the AVA text together and added in the yellow to the hearts. I think this looks the most effective out of all the logos I have created so far.

Feedback from teachers

Music Video

• Theme is right
• More fun shoots, for example shopping, milkshakes, fun (friends, see clueless, girls just want to have fun)
• New to do list
• Lip sync/colour editing
• More filming Molly acting
• More Ella editing/colouring/pace/sync
• Kooky things like stand with mannequins
• Evaluate feedback
• Shots of list and bed looking at it

Digipak

• Go over feedback
• Mixture of both - best ideas combined
• Use text AVA your to do list
• Go yellow

Website

• Evaluate Feedback
• Survey monkey
• Look at pro links uploaded

To do

• Write a list of shots/locations
• Filming plan
• Filming letter

AVA signatures

I have been practicing my autograph for AVA, this is important because she will have to sign autographs when more famous. My favourite one is the bottom one on the far left side, however I will choose which one I will do further in my project.

How I created part of my digipak



 Above are the pictures which I used to create the final outcome of part of the digipak which is on the right hand side. I had to do several things to get the final piece which looks really effective. Firstly I wrote multiple AVAs out on a piece of paper in black thick pen, and then I took the logos onto PowerPoint and removed out the background so that it was completely white and clear. I also edited them so they were completely black and did not look hand drawn. I then pulled all of these pictures together in a composition which I felt looked best. I then, as you can see on the fourth photo along, I dragged these collaged photos together to make a bigger collage. Finally I went onto paint and added yellow into all of the hearts on the collage to make it look better.

Font research

Ella and I wanted to find the perfect font to put across on all of our artist brand, We thought that Calibri (body) was best for our image as it was simplistic and easy to the eye to see.

Theme Change

Me and Ella decided to change our theme, from being quite dark and edgy to more of a fun, teen and up beat kind of style. We are doing this to show the fun you have at 17 and actually how great life is. The reason why we are moving away from the edgy style is because we did not want to make it look depressing and therefore not be relate able and aspiring for viewers and instead we wanted our video to be something which you could really enjoy watching.

AVA interview

Here is the interview which me and Ella did. We did it so that the viewer can have more of an understanding of what AVA is actually like. However, it is clear that the video is not perfect because of the camera being shown in a lot of the shots, and the place where it is filmed looking quite armature. However we did this to make it look down to earth and chilled out.

Screenshots from music videos

Shots from music videos which I like 

 

https://www.youtube.com/watch?v=zh3yHrW4rpw

https://www.youtube.com/watch?v=L8eRzOYhLuw

 

https://www.youtube.com/watch?v=dPKG1-3LXBs
 https://www.youtube.com/watch?v=ABhDiXbUaBE

 https://www.youtube.com/watch?v=0HDdjwpPM3Y

https://www.youtube.com/watch?v=nfWlot6h_JM 

Tour poster

Above is the tour poster which we have made for AVA, we used cross media synergy to link this to our other products, as we have used the yellow colour, as well as the same layout of tours on the website. We have also used that photo on our digipak, this therefore creates good cross media synergy.

Locations and shots

Locations and shots – Bright shots

Park by ellas house	Close up laughing (face)	Shot of feet
	Walking – blur of shoes then focus	Blur of face then focus
	Long shot of having fun	Spinning around mid shot
Galleywood common	Playing around in woods long shot	Throwing around leaves
	Close up of smiling and having fun	Enjoying time with friends, sitting round having fun, laughing, talking
Bath	Glitter in the bath, Ella laying in it, mid/long shot.	Come from under the water and then push head up.
	Sitting in glitter bath with friends
Abandoned house	Exploring with friends long shot	Pan around scenery to reveal Ella and friends
	Look down, from top of building to show Ella below	Mess about with things inside abandoned house
	Ella/Ella and friends on top of abandoned house, tilt up (Could be sitting
Party	Dancing and having fun with friends long/mid shot	Smiling and dancing, close up

Dark shots

Flats (Melbourne?)	Standing on balcony looking over	Close up of face having no expression
	Messing about with friends	Putting in code for flats
	Long shot of grungy flats	Shot of walking up stairs
In bedroom	Close up of eyes not concentrating	Mid shot of drinking
	Mid/long shot of friends finding it funny being drunk	Smoking, close up
	Smoking, mid shot (could do a reverse)	Dark shot where everyone is sitting around not talking
Bath	Drinking in bath with friend, mid shot	Shot of drinking vodka, close up
Party	Crying, close up – had too much to drink	Dancing but doesn’t seem with it
	Drinking vodka, or strong drink close up and mid shot

Flat locations

-        Melbourne

-        Meadgate

Room	Molly lip sync close up	Lip sync mid shot
	Lip sync long shot	Dancing around in room
	Jumping on bed	Coming towards camera
	Tilt up

­All of those which are highlighted can be done on 19th Saturday.

Gifs

Brain storm

Seeing as we decided to change the theme we thought it would be a good idea to have another brainstorm and come up with new ideas. The picture inserted is the ideas which we came up with including things such as clothing and locations.

Theme change

We decided to change our theme of our music video to a more urban city seventeen girl and show the cool, hipster side in how a modern city person has fun with her friends. We are doing this as we want it to be edgy style which the viewers will think how much of a cool exciting life our character lives which will be portrayed throughout the music video.

Magazine cover

Here is the first draft for the magazine cover, I really love how this looks. However I do not think that we will use that picture for the actual one as the photos need to be updated to create a more edgy look compared to what it is now.

Album cover

This is the final edit of what the front of our album cover will look like. It matches our target audience and the theme we are going for.

Digipak ideas

Above is the ideas which we came up with for our digipak, we are thinking of changing the ideas of our digipak so this will not be the final plan.

Digi pak first plan

This is our first design of my digi-pak which we presented to the class for the half-way evaluation. I received very good feedback from my classmates and since then we as a group have decided to change the whole entire theme of our artist. We have gone from being a girly pop singer to a grungy urban alternative R&B singer. This basic digi-pak no longer fits our theme so I have been working on a new digi-pak which I know will match our theme while being fresh and original.

Font research

Ella and I wanted to find the perfect font to put across on all of our artist brand, We thought that Calibri (body) was best for our image as it was simplistic and easy to the eye to see.

List of tour dates

Scala, London	6th January
Oslo Hackney, London	7th January
XOYO, London	13th January
Hoxton Square Bar and Kitchen, London	16th January
Shepard’s Bush, London	17th January
Alexandre Palace, London	28th January
Brudenell social club, Leeds	18th February
Hare and Hounds, Birmingham	10th March
The Haunt, Brighton	25th March
The Green Door Store, Brighton	26th March
Thekla, Bristol	13th April
The Lousiana, Bristol	21st April
Dot to Dot Festival, Bristol – 23rd May	23rd May
Civic Theatre, Southend	17th August
V festival	19th August

Above is the list of tour dates which Ava is going to be performing at. To do this I looked at other artists who are up and coming and looked at where they were preforming because this therefore gave me an idea of where we should do the performances ourselves.

Website screenshots

Home page

To the left is a screenshot of what the homepage of the website looks like so far, I really like all of the diamonds which are on the page as it looks different. I think it is good that we have stuck to the theme which we chose of quite plain colours which mainly includes blue, white and black.

 

 

 

Gallery

Here is the gallery page, we have included a lot of the photos which we took in the photo-shoot. Once we have done more photos I will add them to this page so it looks more full up and will look even better.



Logo ideas number 2

To the left I have created four new logo ideas, I think that the one at the top is my favourite logo, however I do not think that it necessarily looks like a logo and instead could look like an album cover. I therefore think that the best and most appropriate one which could be used as a logo would be the third one down. I really like the idea of using triangles because the name AVA tends to fit a triangle quite easily. I also think that we should use the colour lilac, grey and black because it fits in with the website we have made as well as the colours we chose to use throughout all of our work.